What Is The Reasons For The Success Of Two Contrasting Business

In this task I will be describing eight different stakeholders which are; customers, employees, suppliers, owners, trade unions, employer associations, local and national communities and the government. I will be stating what they are, who they are, why they useful, how they influence stake holders on organisation and why they are useful to business I have chosen which is Tesco and The British Heart Foundation.

This report investigates the different stakeholders involved in influencing the purpose of Britain’s largest retailer Tesco Plc, this will then be compared to Bonzers Farm, which is a successful local business providing fresh produce. In this report we will get to distinguish key stakeholders in both businesses, and their relevance and the part which the play within that business. I will then conclude my report by discussing conflicts of interest and the interdependencies with those stakeholders.

Tesco's have different stakeholders who effect the business. One of their stakeholders are the customers, because these are the people who buy from Tesco

I will be relating the type of business, purpose and ownership of the two contrasting organisations. The two organisations that I will be choosing are: Oxfam and Sainsbury’s.

Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company

Stakeholder theory looks at the relationships between an organization and others in its internal and external environment. It also looks at how these relationships affect how the organization conducts its activities. You can think of a stakeholder as a person or organization that can affect or be affected by your organization. Stakeholders can come from inside or outside of the

The British Heart Foundation is the UK’s Number 1 Heart Charity. Their vision “is a world where people don’t die prematurely from heart disease.” They were founded in 1961 by a group of medical specialists who wanted to give money to fund extra research to find out the causes of heart diseases. They were concerned about the number of people with Cardiovascular Heart Disease who were dying prematurely. They have been going for 53 years and have been helping people since then. They have been taking part in all events but the main one which is coming up in September is the Oxford to Cambridge Bike Ride.

Stakeholders have a significant influence on the aims of an organisation. They are the people who are affected by or interested in the business. In some organisations the shareholders are stakeholders, and at times have some of the decision power. In trade organisations, customers are also considered stakeholders; therefore their needs are part of the organisation’s overall objectives.

It is extremely important for any organization to manage their stakeholders satisfactorily as they have a significant impact on the organization’s progress, (Madura, 2012, p.25). In this report, the author will look at Aldi Limited and their stakeholder relationship. Aldi Limited started their initial operations in 1946 in Germany as the biggest retailers of groceries, (Telegraph, 2013). Aldi Limited became very familiar among the people because of their low prices and the self service arrangement, (Aldi, no date).

I am going to evaluate the influence that stakeholders exert on Tesco. I will be evaluating the following stakeholders: customers, employees, shareholders, suppliers, the government and owners.

Tesco can be said to be a global leader in the UK retail business. It is one of the leading world retailers. The company started using the trading name TESCO in the 1920s and since the group has expanded in many ways venturing in different markets and with interest in different sectors. Over the years, Tesco has recorded growth which has been achieved through different strategies. There has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed the company to position itself in food and non-food sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales. Sales have risen from 31,726,280 from 2013 to 32,074,650 in 2014 (Kantar, 2014.) This has been achieved through growth strategies which have seen the company expand its retail outlets and at the same time enter into new markets with high growth potential using their famous ‘every little helps’ branding along the way. The ‘Every little helps’ branding helped Tesco’s attract 1.3 million new customers in the period from 1990-1995, and the campaign achieved good effects on staff morale, attracting quality marketers to join Tesco, directly affected the share price and allowed the brand to move into non-grocery sectors where brand credibility is a key requirement. Disadvantages….limitations etc

Stakeholder mapping identifies stakeholder expectations and power and helps in understanding political priorities and underlines two issues:

Stakeholder analysis is the process of identifying the individuals or groups that are likely to affect or be affected by a proposed action, and sorting them according to their impact on the action and the impact the action will have on them. Stakeholder analysis is a key part of

Coca Cola is a soft fizzy drink sold in every store throughout the world. It is produced by The Coca Cola Company of Atlanta in Georgia, and is often called as Coke.

Tesco had to adapt to the local requirements, offering new solutions to previously recognized issues, by combining centralized purchasing and working with local suppliers, Tesco achieved economies of scale and transfer the benefit it to its customers in its express outlets. It actively engaged in creating a favorable environment in various markets; from bringing its UK based suppliers to USA and setting up in DC to engaging in Thailand with local community to explain the benefits of its value chain.