The Consumer as the Principal Driver of Value
Think about a purchase experience (product or service) that impressed you. Perhaps you told other people you know about your satisfaction with the process and the outcome. Perhaps your expectations were surpassed.
In this discussion forum: 1. Describe this purchase experience. 2. Share the product and the brand name. 3. Share when this purchase happened. 4. Confirm if this company remains in business today. 5. Explain the details of this positive, memorable purchase from the beginning when considering the purchase to the eventual outcome. Be specific. 6. Describe the processes, steps and phases you believe the company did to make sure your purchase experience was good
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The result of that is that I am now getting several calls a day from people all across the country that seek commercial funding. Best of all; it’s a free service for me even if I don’t purchase any of their leads. My experience with iBank.com as a service provider has presented me with a great value for my money. When my thoughts wander to value, I immediately think of getting something better than I expected for the amount of money I intended to spend. In other words, my perception of something being better is what drives my value determination. According to Walters and Rainbird (2007, pg. 25), “The underlying motivation for changes in customer expectations is a shift in the consumer perspective of value, which has moved away from a combination of benefits dominated by price towards a range of benefits in which price, for some customer segments, has very little impact. Value is assumed to be the benefits received from a product choice less their costs of acquisition.” In my mind, there is a major connection between the perception of value and the expectations of the customer. If a company exceeds my expectation of quality, quantity, or efficiency, my perception of value is far greater than if those elements has not been met. “Customers do not buy products and services. They buy value, the total package of product performance, access, experience, and cost.” (Titko & Lace, 2012). I couldn’t
Service quality is referred to a valuation of how good a delivered service meets the customer’s expectation. Upper management
3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?
With all of these different solutions we were able to decide on our final solution addresses all of our concerns within the store that customers may have had about; technology, interaction, and pricing. These three main concerns were what we narrowed down to create the final solution. We decided that:
As I said on the thread discussion,The cost of quality is not the price of creating a quality product or service but the cost of not creating a quality product or service:If an organization can quantify the quality of their products and services, they can use Quality is conformance to requirements as a definition for quality. If an organization cannot quantify, they can use Quality is satisfying the needs and
I agree with your post. I believe value is an essential element of determining if products are worthy of your purchase. Value entails, whether the product or service is useful and can contribute to saving you time and money. Furthermore, value can be equated to whether or not the product or service will be beneficial and advantageous to our efforts. Personally, I tie value into whether or not the product will necessitate quality, durability, and longevity. Another aspect of value ties into whether or not you are likely return to certain business avenues to obtain more of the products and services in the future. If a person knows that they are receiving quality services and items, then they are more likely to give off free advertising via word of mouth marketing and are likely to refer
Customer Value is ‘the performance characteristics, features and attributes, and any other aspects of goods and which customers are willing to give up resources’ (Robbins, Bergman, Stagg and Coulter, 2012). This broad definition highlights the fact that there are multiple aspects that contribute to create a sense of value within the customer.
12. Describe one good and one bad service experience that you encountered. How did this change your perceptions of the company?
3. Analyze the six components of Nordstrom 's retailing mix to determine which have been the most important to the company 's success. Provide a detailed rationale.
Before i go further let me touch on a brief introduction on customer value, customer value can be defined as the difference between what a customer gets from a product and what he or
Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?
For whom are we creating value? We are not only creating value for our direct customers, but we are also creating value for the community and society in general. Customers learn to become self-sufficient and productive members of society by learning career skills. This alleviates stress on governmental entities such as the police and justice departments, social programs such as SNAP (Supplemental Nutritional Assistance Program) and HUD (Housing and Urban Development), and community aid organizations that provide a variety of resources by creating positively contributing members of society.
2. Discuss the factors that influence a consumer to spend money and time at Ethel’s
Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what
- Values or attitude factors: Healthy conscious and high quality expectation with good value of money
Customer satisfaction is the backbone to being successful with in a business atmosphere. Steve and Dana were obviously not satisfied because their experience did not match their expectations (customer satisfaction was not reached). For this