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Adding Value

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The Consumer as the Principal Driver of Value
Think about a purchase experience (product or service) that impressed you. Perhaps you told other people you know about your satisfaction with the process and the outcome. Perhaps your expectations were surpassed.
In this discussion forum: 1. Describe this purchase experience. 2. Share the product and the brand name. 3. Share when this purchase happened. 4. Confirm if this company remains in business today. 5. Explain the details of this positive, memorable purchase from the beginning when considering the purchase to the eventual outcome. Be specific. 6. Describe the processes, steps and phases you believe the company did to make sure your purchase experience was good …show more content…

The result of that is that I am now getting several calls a day from people all across the country that seek commercial funding. Best of all; it’s a free service for me even if I don’t purchase any of their leads. My experience with iBank.com as a service provider has presented me with a great value for my money. When my thoughts wander to value, I immediately think of getting something better than I expected for the amount of money I intended to spend. In other words, my perception of something being better is what drives my value determination. According to Walters and Rainbird (2007, pg. 25), “The underlying motivation for changes in customer expectations is a shift in the consumer perspective of value, which has moved away from a combination of benefits dominated by price towards a range of benefits in which price, for some customer segments, has very little impact. Value is assumed to be the benefits received from a product choice less their costs of acquisition.” In my mind, there is a major connection between the perception of value and the expectations of the customer. If a company exceeds my expectation of quality, quantity, or efficiency, my perception of value is far greater than if those elements has not been met. “Customers do not buy products and services. They buy value, the total package of product performance, access, experience, and cost.” (Titko & Lace, 2012). I couldn’t

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